BEHR® 2016 Color Trends Inspire Consumers To Embrace New Hues and Upcoming Design Trends

Four Dynamic Palettes with 20 All-New Hues That Bring Impact and Dimension To Spaces

BEHR Lyrical Living
Santa Ana, Calif.

Behr is inspiring DIYers everywhere to rejuvenate their homes with the release of their 2016 Color Trends Collection, available now exclusively at The Home Depot®. These 20 brand-new, captivating hues feature four coordinating designer palettes that bring impact and dimension to any living space.

"We enjoy exploring the cultural worlds of art, product, fashion and architecture to forecast the coming shifts in color trends," said Erika Woelfel, Vice President of Color Marketing at BEHR Paints. "One of the common trends we've continually found is how the hypnotic draw of technology and increased screen time have driven the need for authentic stimulation. The BEHR 2016 Color Trends are made up of unique colors, textures and patterns, lending sensory delights and allowing us a way to truly disengage and unwind."

In addition to trending colors and coordinated palettes, the BEHR 2016 Color Trends offer looks that increase visual interest on all surfaces—floors, walls and ceilings—in the year to come. Contrasting colors, tactile elements, sharp or soft edges and matte or glossy finishes will further stimulate the senses, while adding volume and structure to a variety of hues.

BEHR 2016 COLOR TRENDS COLLECTION

  • HIGH CONTRAST: Chromatic accents mingle with moody shades, glossy surfaces and layered textures. Spaces enveloped in these hues will activate the senses with a playful interaction of color, texture and patterns. Dark colors create an illusion of depth, while brilliant pops of tropical color showcase an adventurous style. Corresponding BEHR Colors include:
    • Black Pearl T16-01
    • Pagoda T16-02
    • Emperor's Silk T16-03
    • Galapagos T16-04
    • Canary Diamond T16-05
  • LUXE DIMENSIONS: Traditional décor gets a stylish update with bold pops of color, gold detailing and bold geometric patterns. These colors, along with translucent surfaces, help make any space feel brighter and more expansive. Sapphire blue is a terrific accent on furniture, but can also help pump up the volume when paired with an over-scaled geometric design in Citronné yellow on an accent wall. Corresponding BEHR Colors include:
    • Penthouse View T16-06
    • Coralette T16-07
    • Fifth Olive-nue T16-08
    • Citronné T16-09
    • Blue Vortex T16-10
  • BLURRED BOUNDARIES: Modern style softens with organic shapes, subtle color combinations and natural materials. Smooth curves and gentle silhouettes combine with washed blue and green for a relaxed, serene space. An ombré alcove is reminiscent of a misty, atmospheric landscape and is anchored by black furniture and abstract artwork. Pop accents of orange and turquoise provide a sense of optimism. Corresponding BEHR Colors include:
    • Celadon T16-11
    • Modern Mint T16-12
    • Stratus T16-13
    • Raw Copper T16-14
    • Charcoal Plum T16-15
  • LYRICAL LIVING: Feminine elegance is embodied through tonal hues, plush textures, and reflective surfaces. A warm foundation of dark gold, ivory and taupe brown can keep a room feeling elegant, but also full of energy. By adding punches of color in unexpected places, such as doorways and artwork, spaces can suddenly transform into a charming and lighthearted environment. A high-gloss finish on a ceiling, trim and cabinetry reflects light to a dazzling effect. Corresponding BEHR Colors include:
    • Symphony Gold T16-16
    • Ivory Keys T16-17
    • Mauve Melody T16-18
    • Bowstring T16-19
    • Opus T16-20

DIYers can explore, preview and purchase samples of the BEHR 2016 Color Trends exclusively at The Home Depot Color Centers. All of the 20 new colors can also be viewed on the ColorSmart by BEHR® Tool, available online at BEHR.com or as a free download for iPhone®, iPad® and Android™ compatible devices. The ColorSmart by BEHR® Tool also allows consumers to preview their color choice in a room setting and estimate the amount of paint they need to purchase.

Unmatched Color, Unmatched Quality 
BEHR Interior Paint was ranked highest in customer satisfaction, according to the J.D. Power 2015 Paint Satisfaction StudySM. The study found that BEHR interior paint ranked higher than all other interior paint brands and performs particularly well against key satisfaction factors including durability and warranty/guarantee.

BEHR Paint's most advanced interior paint product, BEHR MARQUEE® Interior Paint & Primer, was also recognized this year and rated #1 by a Leading Consumer Survey. BEHR MARQUEE® features an exclusive one-coat color collection that's guaranteed*. The revolutionary paint formula is both low VOC and GREENGUARD Gold Certified.

To stay in touch with what's happening at Behr, follow the brand on Twitter @BEHRPaint, Facebook at facebook.com/BehrPaint, Instagram at @BEHRPaint and on Pinterest at pinterest.com/BEHRPaint. Visit BEHR.com for inspiration and how-to information, and the blog, Colorfully, BEHR® to learn more about the 2016 Color Trends. 

*For details and limitations, visit behr.com/MARQUEEguarantee

About BEHR Process Corporation 
Founded in 1947, BEHR Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products. Professional contractors can visit BEHRpro.com to learn more about BEHR® Products and BEHRPro® Services. BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.


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