BEHR MARQUEE® Interior Paint & Primer has won top honors in the 2014 Innovation Award selected by The Home Depot®, the world’s largest home improvement retailer. The award recognizes the newly launched BEHR MARQUEE Interior Paint & Primer with an exclusive one-coat color collection for everyone from do-it-yourselfers to professional painters to achieve spectacular color faster. The Home Depot’s annual Innovation Awards recognize the most revolutionary new products that provide true benefits to consumers and companies that exceeded expectations in sales, service and program execution.
“We continually work with our vendor partners to bring the latest, most-innovative, convenient products to our customers, while also providing value,” said Bill Hamilton, merchandising vice president, The Home Depot. “BEHR MARQUEE Interior Paint and Primer won top honors in our Merchandising Innovation Award because of its performance. When using colors from the BEHR MARQUEE Interior One Coat Color Collection, consumers can achieve spectacular color with just one coat.”
BEHR MARQUEE Interior One Coat Color Collection includes 372 handpicked colors featuring a revolutionary paint formula that is low in VOC and GREENGUARD Gold Certified. With its superior stain resistance and scrubbable easy-clean finish, consumers can tackle everyday stains with ease and still maintain the perfect color.
“We’re incredibly honored to be recognized among tens of thousands of other new products this year by our esteemed partner The Home Depot,” said Jodi Allen, chief marketing officer, Behr Process Corporation. “Guaranteed-beautiful, one-coat coverage is one of many revolutionary paint products we’re proud to continue to bring to the home improvement marketplace.”
BEHR MARQUEE Interior Paint & Primer is currently available in select Home Depot stores and at homedepot.com/behr. The new line is available in Matte, Eggshell Enamel and Semi-Gloss Enamel.
Do-it-yourselfers can visit behr.com/marquee to learn more about the product and the one-coat coverage guarantee and access how-to information. Fans can also follow Behr on Twitter at twitter.com/behrpaint, like Behr on Facebook at facebook.com/behrpaint, and browse how-to videos at youtube.com/user/BehrPaints. The ColorSmart by BEHR® Mobile application, available as a free download for iPhone®, iPad® and Android™ compatible devices, helps users find the perfect hue at the touch of a finger. Plus, at colorfullybehr.com, Erika Woelfel, director of color marketing, shares her perspective and expertise on all things color.
About Behr Process Corporation
Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products. Professional contractors can visit behrpro.com to learn more about BEHR® Products and BEHRPro® Services. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.
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