Behr Paint Introduces 2017 Colour Currents, The New Standard in Annual Design Forecasting

Inspired by individuality and self-expression, this year’s collection of on-trend colours create a sense of Comfort, Composure and Confidence

Foyer, Comfortable Palette
SANTA ANA, CALIF.

Each year, the team of colour experts at Behr immerse themselves in an extensive process to curate the latest hues by examining trends in art, product design, fashion and architecture. This forecast, paired with the modern ways in which people live within their homes, results in the development of the BEHR Colour Currents, an all-new collection of on-trend paint colours. The 20 distinct hues of 2017 are available now at The Home Depot®, along with an exclusive in-store brochure highlighting how to incorporate the hues into your living spaces.

“Paint is more than just a colour; it is a method of communication. Colour conveys emotion and allows people the freedom to express themselves and be who they really are,” said Erika Woelfel, Vice-President of Colour and Creative Services at Behr. “In today’s busy world, home is a safe haven, a retreat for living in the moment or welcoming guests for a weekend visit. That’s why our 2017 colours are time-honoured and heart-warming, just like any homecoming should be.” 

Behr takes a nontraditional approach to colour forecasting. Instead of choosing just one dominant colour of the year, its team of experts create a collection of hues that are curated into separate themes, empowering individuals to choose colours and colour combinations that speak to their moods, emotions and personalities. For 2017, the colours center around three overarching lifestyle themes: Comfortable, Composed and Confident.

“We’re constantly innovating from both a product and colour standpoint to keep DIYers on the forefront of design,” said Woelfel. “The Colour Currents are a collection of new colours that reflect the ways consumers are living, interacting and expressing themselves.” 

At The Home Depot, consumers can learn more about the 20 new hues and get inspiration from the BEHR Colour Currents 2017 brochure. This brochure features detailed decor themes, as well as design and decorating tips, to help consumers visualize spaces both inside and outside their home. Experienced, friendly associates will also be on hand to assist DIYers with colour selection, samples and determining the best product for their unique project.

Behr Colour Currents 2017: Palettes Designed to Elicit Comfort, Composure and Confidence  

  • The Comfortable palette features soft, tranquil and versatile colours. They work well for small spaces and help open up areas that do not get a lot of natural light. Recently, pastels have transformed from sweet to mineral, matte shades. Light blue can effortlessly become the focal point when supported by neutral hues on the floor and furniture. These pale hues can be energized with bright accents of yellow, orange or bold green. Comfortable BEHR colours include:
    • Close Knit T17-01
    • Gold Hearted T17-02
    • Sepia Filter T17-03
    • Peek-a-Blue T17-04
    • Life is a Peach T17-05
    • Everything’s Rosy T17-06
    • Balanced T17-07
  • The Composed palette consists of colours with depth and intensity. Its hues are for those who desire a stronger colour experience. Deep, earth-inspired tones and rich jewelled shades provide an excellent background on which other colours can be layered. These robust shades are reminiscent of traditional grandeur, but offer a contemporary look when combined with grey, black and white. Charcoal grey proves it can happily dominate a space, creating a quiet and relaxing mood. Grey can also provide a modern effect when applied as one colour to walls, trim and ceilings. Composed BEHR colours include:
    • Polished Aqua T17-08
    • Laid Back Gray T17-09
    • Shades On T17-10
    • Silent Sands T17-11
    • Wanderlust T17-12
    • In the Woods T17-13
    • Artful Magenta T17-14
  • The Confident palette is all about vivaciousness and impact. Its colours are saturated and bright, capturing attention and enlivening spaces. These playfully optimistic hues find a sporty edge when combined with dark grey, bright orange and spicy red accents. Dusky blue and citrus-toned yellow make the perfect pairing, while a splash of orange adds an element of fun and adventure. Confident BEHR colours include:
    • Jade Dragon T17-15
    • That’s My Lime T17-16
    • Midnight Show T17-17
    • Hot and Spicy T17-18
    • Fired Up T17-19
    • Lemon Burst T17-20

Ability to “Remix” the 2017 Hues Allows for Creative Self-Expression

The BEHR Colour Currents 2017 are more flexible than ever, as all 20 colours are designed to be mixed and matched with each other, regardless of theme. The matte pastels, light neutrals and dusky greys offer countless ideas and combinations to fit anyone’s home and unique vision.

“Whether it’s your first time painting or you’re a seasoned colourist, the ability to remix the BEHR Colour Currents hues among one another allows individuals to find the colour and palette that’s right for them,” said Woelfel. “Our goal is to inspire fresh creativity while allowing homeowners the freedom to make their home their own.”

Consumers can view and remix the new hues using the ColourSmart by BEHR™ Tool—available online at Behr.com or as a free download for iPhone®, iPad® and Android™ compatible devices. The app allows consumers to preview their colour choice in a custom room setting and estimate the amount of paint they need to purchase.

To stay connected with what’s happening at Behr, follow the brand on Twitter at twitter.com/BehrPaint, Facebook at facebook.com/BehrPaint, Instagram at @BehrPaint, Pinterest at pinterest.com/BehrPaint and YouTube at YouTube.com/BehrPaints. Visit Behr.com and the Colorfully, BEHR® Blog for colour information, inspiration and how-to information.

About Masco Coatings Group

Masco Coatings Group, home to Behr Process Corporation and Masterchem Industries LLC, the makers of BEHR® and KILZ® Brands respectively, is one of the largest manufacturers and suppliers of paint, primers, stains and surface finish products to Do-it-Yourselfers and professionals. From high-performing KILZ Coatings Products to award-winning BEHR Paint and Primers In One, Masco Coatings Group is dedicated to meeting the coating and colour needs of architectural and design professionals, as well as DIYers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com and KILZ.com.


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