Behr Paint Reveals 2018 Color of the Year, "In The Moment," at Pop-Up Trend Home in New York City

Tranquil, spruce blue In The Moment T18-15 will command the home décor and paint industry in 2018, according to the color and design experts at Behr

BEHR NYC Launch 1

NEW YORK - Behr Paint announces its first-ever Color of the Year: In The Moment T18-15, a restorative blue-green hue honoring nature to create a soothing atmosphere. Versatile and welcoming, this grounding neutral is a serene backdrop to spaces where you unwind and recharge.

"In The Moment speaks to our society's desire to disconnect and be present," said Erika Woelfel, vice president of color and creative services at Behr. "Spruce blue, soft gray and lush green coalesce into a fresh shade that evokes a sense of sanctuary and relaxation amid our always-on lives. In The Moment crosses multiple design styles—global, coastal, modern—and pairs well with other subdued colors to create harmony for interiors or exteriors."

The BEHR® 2018 Color of the Year is introduced alongside the annual BEHR 2018 Color Trends palette, a spectrum of 20 hues forecasted to influence décor and design in the year ahead. The new palette captures the ever-evolving perception of "home," which is brought to life today in New York City with an experiential BEHR Pop-Up Trend Home in the iconic Grand Central Terminal.

BEHR Pop-Up Trend Home Puts 2018 Color Trends Palette on Dynamic Display 
Installed in one of the city's busiest transportations hubs, the immersive Pop-Up Trend Home offers a true expression of color through a full sensory experience. Its placement in Grand Central Terminal serves as a welcomed respite for commuters to pause, be present and find calm through color. Each room is intentionally designed so that attendees can feel the emotion of the palette, evoking the mood and feeling DIYers can create when designing their own rooms.

"We know color and design decisions can be overwhelming. That's why we're celebrating the release of our 2018 Color of the Year with a completely different approach," said Jodi Allen, chief marketing officer at Behr. "We're introducing this unique color experience to New Yorkers mid-commute to show how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary."

Passersby can stop by New York City's Grand Central Terminal today, Aug. 9, from 7 a.m. to 7 p.m. to see the home for themselves and engage with Behr color experts about upcoming DIY projects and color advice. Guests will also have the opportunity to explore color through virtual reality with an immersive, 360° VR color experience video. VR headsets will be available for use at the event, and the first 5,000 attendees will walk away with a custom BEHR 2018 Color Trends VR experience cardboard headset.

New Hues to Inspire and Restore
People desire a personal and meaningful connection to their homes and surroundings. With In the Moment and the 2018 Color Trends palette, Behr welcomes people to practice mindfulness at home by being attentive to simplicity, curation and the intentional use of color to enhance the energy of a space. The 20 new colors serve as a catalyst to rejuvenate the spirit, inspire joy, restore balance and stimulate an overall sense of well-being.

The 2018 Color Trends palette ranges from warm neutrals to daring reds and oranges.

Positively Pink T18-01

Off The Grid T18-08

In The Moment T18-15

Civara T18-02

Soft Focus T18-09

Nurturing T18-16

Graylac T18-03

Wabi-Sabi T18-10

Wide Sky T18-17

Nocturne Shade T18-04

Unplugged T18-11

Constellation Blue T18-18

Life Is Good T18-05

Spirit Warrior T18-12

Quiet Time T18-19

Kombucha T18-06

Casual Day T18-13

Equilibrium T18-20

Road Less-Traveled T18-07

Soul Search T18-14

 

Behr offers guidance for bringing this rich palette to life in any space. To evoke a sense of joy, comfort and contentment, pair In The Moment with easy-going hues like Kombucha T18-06, Wabi-Sabi T18-10 or Soul Search T18-14. Cheerful statement colors like Life Is Good T18-05, Spirit Warrior T18-12, Wide Sky T18-17, and Constellation Blue T18-18 encourage conversation and engagement in rooms for entertaining. Rest easy with calm neutrals and dark tones like Graylac T18-03 and Quiet Time T18-19, or play with light and shade with charismatic, contrasting hues like Equilibrium T18-20 and Soft Focus T18-09 or Off The Grid T18-08. Small pops of color such as Civara T18-02 and Nocturne Shade T18-04 serve as distinct accents perfect for transition spaces such as stairways, landings and doors.

The BEHR 2018 Color Trends are available now, exclusively at The Home Depot® stores nationwide, where do-it-yourselfers can pick up paint samples of the BEHR 2018 Color Trends hues.

To learn more about the BEHR 2018 Color Trends palette and see a featured room in 360° view, visit behr.com/2018Trends.

About Masco Coatings Group
Masco Coatings Group, home to Behr Process Corporation and Masterchem Industries LLC, the makers of BEHR® and KILZ® Brands respectively, is one of the largest manufacturers and suppliers of paint, primers, stains and surface finish products to Do-It-Yourselfers and professionals. From high-performing KILZ Coatings Products to award-winning BEHR Paint and Primers In One, Masco Coatings Group is dedicated to meeting the coating and color needs of architectural and design professionals, as well as DIYers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com and KILZ.com.


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