Behr Paints Introduces 2012 Color Trends Offering Four Distinct Design Styles and 20 New Hues

BEHR Paints Safari Escape
Features BEHR Colors: Compass T12-11, Jackal T12-12, Tribal Drum T12-13, Livingstone T12-14, Serengeti Dust T12-15
Santa Ana, Calif.
Vibrant Collection Features Diverse Range of Décor Styles and On-Trend Color Palettes
 
Behr Paints announces 2012 Color Trends, featuring 20 new colors and four distinct design themes.  With an innovative look at design and color, Behr continues to be the leader in do-it-yourself home décor.  The new collection fosters creativity and inspiration with an array of eclectic hues paired with sophisticated, playful and elegant décor.  Innovative design concepts and on-trend palettes provide do-it-yourselfers limitless inspiration and guidance for their next project.
 
“Behr Paints’ 2012 Color Trend palettes were created to allow consumers to embark on their own color adventure,” said Erika Woelfel, Director of Color Marketing, Behr Paints. “Whether you’re looking to imbue a room with a sense of adventure, playfulness or drama, there is a palette in this trend series that will let your imagination run wild.”
 
This something-for-everyone collection features a diverse mix of styles and hues.  Do-it-yourselfers will be inspired to refresh their space with a new wall color and complete room theme.  Behr Paints has identified four distinct trends that bring endless opportunities to be inspired: Santa Fe Today – a complex yet welcoming mixture of natural warm tones, Retro Recall – a quirky combination of retro and contemporary gadgets, Safari Escape – an elegant combination of relaxed neutrals and exotic details, and Tea Party – a feminine mix of Victorian ornamentation. From deep neutrals to pallid pinks, the expansive range of new colors sparks creativity, excitement and originality.
 
Décor themes and design tips featured in BEHR Paints’ 2012 Color Trend card include:
 
Santa Fe Today – Recreate the warmth and simplicity of the West with this sophisticated southwestern style. Warm, natural colors provide the perfect canvas for minimal and streamlined furnishings paired with authentic and homemade décor.  Organic and exquisite accents include handmade pottery, worn leather, adobe walls, wood, rusty ironwork and desert plants.
 
Corresponding BEHR® colors include:
  • Prairie Poppy #T12-1
  • Stagecoach #T12-2
  • Canyon Sunset #T12-3
  • Darlin Clementine #T12-4
  • Lone Star #T12-5
 
Retro Recall – With a surge of quirky and high-tech excitement, Retro Recall is a snapshot of the past and present technological world. The digitally-inspired style pairs perfectly with contemporary technology, icons and computer gadgets.  Eight-bit and 80s-inspired accents include bright primaries, pixelated designs, sci-fi movie posters, action figures and lava lamps.
 
Corresponding BEHR colors include:
  • LOL Yellow #T12-6
  • Red Wire #T12-7
  • Reboot #T12-8                           
  • Level Up #T12-9
  • Game Over #T12-10
 
Safari Escape - A myriad of exotic and glamorous style. This tent-inspired space boasts relaxed neutrals that create the perfect backdrop for striking and sophisticated furniture and accessories.  Exotic and posh accents include copper, iridescent tile, mirrored surfaces, shells, African artifacts and animal prints.
 
Corresponding BEHR colors include:
  • Compass #T12-11
  • Jackal #T12-12
  • Tribal Drum #T12-13
  • Livingstone #T12-14
  • Serengeti Dust #T12-15
 
Tea Party – The perfect blend of feminine elegance and glamour, Tea Party features Victorian ornamentation and opulent textures. Incorporate antique accessories for a personal, traditional touch.  Frilly and glitzy accents include artisan cupcakes, sparkling chandeliers, vintage serveware, vases and punch bowls.
 
Corresponding BEHR colors include:
  • Queen’s Tart #T12-16
  • Violet Water #T12-17
  • Minty Frosting #T12-18
  • Sugar Pool #T12-19
  • First Peach #T12-20
 
Behr Paints’ 2012 Color Trends are currently available at behr.com and The Home Depot stores nationwide.  The Color Trends brochure includes paint chips, making it easier to harmonize and visualize a new room, along with a new interactive component.  Using a smart phone, consumers can scan a QR code on the back panel to see a video of Erika Woelfel describing each trend.
 
What’s more, the ColorSmart by BEHR® Mobile application, available as a free download for Android™ and iPhone® mobile devices, helps do-it-yourselfers find the perfect colors for any home decorating project at the touch of a finger.  Fans are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter – plus visit BEHR’s new blog all about color at colorfullybehr.com.
 

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