Behr Process Corporation Introduces New Exterior Wood Care Centre to Improve and Simplify the DIY Wood Care Experience

BEHR Exterior Wood Care Center -Color Selection and Visualization
Santa Ana, California
Perfectly timed with the start of the season, while homeowners shop the aisles of The Home Depot readying their spaces for outdoor living, Behr Process Corporation introduces a redesigned Exterior Wood Care Centre. The transformed in-store resource allows consumers to not only find the right products for spring and beyond, but also learn about proper preparation and execution for exterior wood projects.
 
Behr and its new Exterior Wood Care Centre simplify the task of restoring, beautifying and protecting decks and other surfaces by focusing on three steps: preparation, colour selection and staining/finishing. In time for the summer months and the season of outdoor entertaining, the interactive shopping experience empowers homeowners to take on last-minute exterior projects, such as cracked, peeling or dull decks.
 
“Behr has completely redesigned the Exterior Wood Care Centre to provide consumers with the right tools to successfully tackle exterior wood care projects,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation. “The new Exterior Wood Care Centre simplifies the process using three steps to ensure that homeowners feel confident and achieve a beautiful long-lasting finish.”
 
Do-It-Yourselfers will want to explore the following features of the new Exterior Wood Care Centre:
 
  • Interactive, Touch Screen Interface – The consumer is in control with WoodSmart by BEHR™ one of the central features. An easy-to-navigate monitor lets users scroll through detailed product pages, inspirational imagery, application videos and frequently asked questions. WoodSmart by BEHR can also be found online at behr.com.
 
  • Optimized Colour Selection – A streamlined palette includes the best-selling and most relevant colours. From Redwood and Cedar Naturaltone to Woodland Green and Cape Cod Gray, consumers can choose from 60 custom wood stain colours. The size of Solid Colour and Semi-Transparent wood chips has been increased to help with colour differentiation.
 
  • Visualization Tools – Users can digitally colourize a pre-set image of a deck, fence, siding, furniture or composite surface with any of Behr’s stains or finishes to bring their vision of the ideal outdoor space to life.
 
  • Easily Accessible Samples – Eight ounce stain samples are conveniently located at the bottom of the Exterior Wood Care Centre. Samples allow consumers to test colour and opacity before starting large projects and are ideal for small projects like bird feeders, mailboxes and kids’ crafts.
 
  • Enhanced Brochures – Updated Exterior Wood Stains & Finishes and Composite Deck & Fence Stain colour cards showcase “before and after” imagery, plus an illustration of wood condition so homeowners can find the right preparation  system for their project. 
As part of the effort to simplify the wood care experience and ensure proper preparation for projects, Behr has enhanced its suite of Exterior Wood Care products.
 
BEHR PREMIUM All-In-One Wood Cleaner has been reformulated to clean, brighten and remove mildew stains in a single step prior to applying wood stain or finish. Depending on the condition of the wood being treated, BEHR PREMIUM Wood Stain & Finish Stripper may be used as the first step in the prep process to remove peeling stains and finishes. BEHR PREMIUM All-In-One Wood Cleaner is then used to restore natural wood colour and condition wood to better receive new stains and finishes.
 
What’s more, BEHR PREMIUM Exterior Weatherproofing Wood Stains and Finishes have been rebranded. Utilizing a penetrating advanced 100 percent acrylic resin formulated to protect decks, siding and fences year-round, the line includes:
 
  • BEHR PREMIUM Solid Colour Weatherproofing Wood Stain – Reveals wood texture but conceals the grain, offering the most durable and long-lasting finish and vibrant colour. Hides blemishes, imperfections and signs of aging wood.
 
  • BEHR PREMIUM Semi-Transparent Weatherproofing Wood Stain – Lets natural wood grain and texture show through and provides more durability than clear or wood-toned products. Adds subtle colour and is ideal for new or unstained surfaces.
 
  • BEHR PREMIUM Transparent Weatherproofing Wood Finish – Adds colour to wood while enhancing the wood’s natural beauty.
 
Behr’s Exterior Wood Care line also features: BEHR Waterproofing Wood Stains & Finishes, BEHR Solid Colour House & Fence Wood Stain, and BEHR PREMIUM Transparent Log Home Gloss Finish.
 
Visitors to the Exterior Wood Care Centre can scan a QR code found on the back panel of the Exterior Wood Stains & Finishes colour card for a short video to learn more about the Behr Stains & Finishes program. For more information, including exterior how-to instructions, visit behr.com. To find and share tips and inspiration, fans can also “like” Behr on Facebook, follow Behr on Twitter and bookmark Behr’s blog all about colour and design at colorfullybehr.com.

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