BEHR® 2016 Colour Trends Inspire Consumers To Embrace New Hues and Upcoming Design Trends

Four Dynamic Palettes with 20 All-New Hues That Bring Impact and Dimension To Spaces

Lyrical Living

Calgary, Alberta (October 7, 2015) – Behr is inspiring DIYers everywhere to rejuvenate their homes with the release of their 2016 Colour Trends collection, available now exclusively at The Home Depot®. These 20 brand-new, captivating hues feature four coordinating designer palettes that bring impact and dimension to any living space.

“We enjoy exploring the cultural worlds of art, product, fashion and architecture to forecast the coming shifts in colour trends,” said Erika Woelfel, Vice President of Colour Marketing at BEHR Paints. “One of the common trends we’ve continually found is how the hypnotic draw of technology and increased screen time have driven the need for authentic stimulation. The BEHR 2016 Colour Trends are made up of unique colours, textures and patterns, lending sensory delights and allowing us a way to truly disengage and unwind.”

In addition to trending colours and coordinated palettes, the BEHR 2016 Colour Trends offer looks that increase visual interest on all surfaces—floors, walls and ceilings—in the year to come. Contrasting colours, tactile elements, sharp or soft edges and matte or glossy finishes will further stimulate the senses, while adding volume and structure to a variety of hues.  

BEHR 2016 COLOUR TRENDS COLLECTION

  • HIGH CONTRAST: Chromatic accents mingle with moody shades, glossy surfaces and layered textures. Spaces enveloped in these hues will activate the senses with a playful interaction of colour, texture and patterns. Dark colours create an illusion of depth, while brilliant pops of tropical colour showcase an adventurous style. Corresponding BEHR Colours include:
    • Black Pearl T16-01
    • Pagoda T16-02
    • Emperor’s Silk T16-03
    • Galapagos T16-04
    • Canary Diamond T16-05

 

  • LUXE DIMENSION: Traditional decor gets a stylish update with bold pops of colour, gold detailing and bold geometric patterns. These colours, along with translucent surfaces, help make any space feel brighter and more expansive. Sapphire blue is a terrific accent on furniture, but can also help pump up the volume when paired with an over-scaled geometric design in citron-yellow on an accent wall. Corresponding BEHR Colours include:
    • Penthouse View T16-06
    • Coralette T16-07
    • Fifth Olive-nue T16-08
    • Citronné T16-09
    • Blue Vortex T16-10

 

  • BLURRED BOUNDARIES: Modern style softens with organic shapes, subtle colour combinations and natural materials. Smooth curves and gentle silhouettes combine with washed blue and green for a relaxed, serene space. An ombré alcove is reminiscent of a misty, atmospheric landscape and is anchored by black furniture and abstract artwork. Pop accents of orange and turquoise provide a sense of optimism. Corresponding BEHR Colours include:
    • Celadon T16-11
    • Modern Mint T16-12
    • Stratus T16-13
    • Raw Copper T16-14
    • Charcoal Plum T16-15

 

  • LYRICAL LIVING: Feminine elegance is embodied through tonal hues, plush textures, and reflective surfaces. A warm foundation of dark gold, ivory and taupe brown can keep a room feeling elegant, but also full of energy. By adding punches of colour in unexpected places, such as doorways and artwork, spaces can suddenly transform into a charming and lighthearted environment. A high-gloss finish on a ceiling, trim and cabinetry reflects light for a dazzling effect. Corresponding BEHR Colours include:
    • Symphony Gold T16-16
    • Ivory Keys T16-17
    • Mauve Melody T16-18
    • Bowstring T16-19
    • Opus T16-20

 

DIYers can explore, preview and purchase samples of the BEHR 2016 Colour Trends exclusively at The Home Depot Colour Centres. All of the 20 new colours can also be viewed on the ColourSmart by BEHR™ tool, available online at Behr.com or as a free download for iPhone®, iPad® and Android® compatible devices. The ColourSmart by BEHR™ tool also allows consumers to preview their colour choice in a room setting and estimate the amount of paint they need to purchase.

To stay in touch with what’s happening at Behr, follow the brand on Twitter @BehrPaint, Facebook at facebook.com/BehrPaint, Instagram at @BehrPaint and on Pinterest at pinterest.com/BehrPaint.
Visit Behr.com/consumer_ca for inspiration, how-to information, and to learn more about the 2016 Colour Trends. 

About Behr Process Corporation 
Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.


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