BEHR Premium Plus Ultra® Interior, the original high-performance Paint & Primer in One, now allows consumers to paint, prime and protect all in one to help projects get done quickly and easily with long-lasting results. The extra-durable paint film resists stains and scuffs and protects better so your new look STAYS LOOKING NEW LONGER®. And now with a new advanced stain-blocking formula, BEHR Premium Plus Ultra Interior is the perfect product for everyday use or even with tough, challenging conditions.
“BEHR Premium Plus Ultra Interior, the original Paint & Primer in One, has been improved with an advanced stain-blocking formula to help homeowners successfully take on many paint projects around the house,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “The new formula is an example of our commitment to deliver the highest quality products at competitive prices, giving do-it-yourselfers the power to achieve their vision in every room.”
Formulated for the homeowner looking to paint and protect with the added benefit of keeping stains from bleeding through, BEHR Premium Plus Ultra Interior is targeted for high-traffic spaces such as Family Rooms, Kids’ Rooms, Kitchens, Bathrooms, Living Rooms and Hallways. Other added benefits include a shorter dry time and increased stain-blocking of common household stains and watermarks for better performance and long-lasting appearance.
In addition, BEHR Premium Plus Ultra Interior Paint is a low VOC, 100% Acrylic formula with a mildew resistant finish for increased ease-of-mind when painting. It offers excellent adhesion and ensures outstanding stain, scuff and mar resistance for long-lasting colors and easy-to-clean surfaces.
Consumers can browse a hand-selected, designer-inspired Premium Plus Ultra palette as well as over 2,000 other BEHR® hues to find their perfect color. The improved stain-blocking formula is available in all sizes and bases including: Flat Enamel, Eggshell Enamel, Satin Enamel and Semi-Gloss Enamel. BEHR Premium Plus Ultra Interior Paint is available exclusively at The Home Depot stores nationwide and homedepot.com at a suggested retail price of $31.98 - $34.98 per gallon.
Do-it-yourselfers can visit behr.com to access robust how-to information, explore design inspiration and order eight-ounce paint samples. Fans can also follow Behr Paints on Twitter at twitter.com/behrpaint and like Behr Paints on Facebook at facebook.com/behrpaint. The ColorSmart by BEHR® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR Premium Plus Ultra Interior Paint color at the touch of a finger. Plus, at colorfullybehr.com, Erika Woelfel, Director of Color Marketing at Behr Process Corporation, shares her perspective and expertise on all things color.