U.S. Press Releases

Behr Paint Reveals 2018 Color of the Year, "In The Moment," at Pop-Up Trend Home in New York City

August 09, 2017 – NEW YORK - Behr Paint announces its first-ever Color of the Year: In The Moment T18-15, a restorative blue-green hue honoring nature to create a soothing atmosphere. Versatile and welcoming, this ...

Behr Paint Introduces 2017 Color Currents, The New Standard in Annual Design Forecasting

September 15, 2016 – Each year, the team of color experts at Behr immerse themselves in an extensive process to curate the latest hues by examining trends in art, product design, fashion and architecture. This forecast, ...

Behr Paint Is Making Huge Dreams Come True With Tiny House Giveaway

July 05, 2016 – Homeowners seeking smaller spaces and greater freedom have grown the tiny house movement from a potential passing fad to a booming industry. In the spirit of this movement, and to help consumers find ...

Behr Paint Steps Out From the Competition Celebrating Self-Expression in Newest Advertising Campaign

May 03, 2016 – Do-it-yourselfers will find inspiration through color this spring with the evolution of Behr Paint’s True to Hue™ advertising campaign. Emotional and personal, the campaign is a celebration of ...

BEHR® 2016 Color Trends Inspire Consumers To Embrace New Hues and Upcoming Design Trends

October 01, 2015 – Behr is inspiring DIYers everywhere to rejuvenate their homes with the release of their 2016 Color Trends collection, available now exclusively at The Home Depot®.

BEHR® Interior Paint Ranks Highest In Customer Satisfaction, According to the J.D. Power 2015 Paint Satisfaction StudySM

April 23, 2015 – Santa Ana, Calif. – BEHR Interior Paint has been ranked highest in customer satisfaction, according to the J.D. Power 2015 Paint Satisfaction Study. The study found that BEHR interior paint ranked ...

Masco Coatings Group Names Olson Engage PR Agency of Record for BEHR®, BEHRPro® and KILZ® Brands

November 11, 2014 – Masco Coatings Group today named Olson Engage the Public Relations Agency of Record for its BEHR®, BEHRPro® and KILZ® brands. Santa Ana, California-based Masco Coatings Group, one of the largest ...

BEHR MARQUEE® Interior Paint and Primer Wins The Home Depot® Top Honor in 2014 Innovation Awards

October 28, 2014 – BEHR MARQUEE® Interior Paint & Primer has won top honors in the 2014 Innovation Award selected by The Home Depot®, the world’s largest home improvement retailer. The award recognizes the newly ...

Behr Paints Introduces 2015 Color Trends Featuring Four Eye-Catching Themes and 20 Captivating Hues

September 02, 2014 – Behr Paints announces their 2015 Color Trends with 20 all-new exclusive paint colors and four inspirational design styles. Influenced by the pleasure and emotion color evokes, Behr empowers its ...

Behr Paints Introduces ColorSmart By Behr® Digital Paint Store

July 21, 2014 – Behr Paints announced today a brand new digital tool, ColorSmart by BEHR Digital Paint Store, now available on Behr.com. For the first time ever, customers can preview designer coordinated paint ...