Behr Introduces Paint Your Place, an Innovative Online Tool That Allows Consumers to Decorate Before Ever Dipping a Paintbrush

BEHR Paint Your Place Overview
Santa Ana, Calif.
In continuing efforts to help consumers select and coordinate paint colors with confidence, Behr Paints introduces Paint Your Place™, a new feature of ColorSmart by BEHR that allows consumers to play the role of interior designer from the comfort of home.  This new tool allows users to scan their own room images into the online program from their digital camera to preview colors before they paint.
ColorSmart by BEHR, introduced in 2003, helps take the guesswork out of the color selection and coordination process by providing consumers with online tools that show which colors work well together and the ability to preview those colors in virtual rooms.  Paint Your Place takes paint decorating projects to the next level by allowing consumers to have control over the images they wish to preview. 
“The feedback we’ve received about our online color coordination tools has been overwhelmingly positive and this new feature is the next step in empowering consumers to design, create and experiment with color in their own homes,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “The ability to preview paint colors using their own digital images gives consumers the extra confidence they need to bring the power of color into their home decorating projects.”
Behr's Paint Your Place feature is fast and easy-to-use.  Homeowners or do-it-yourselfers simply take a digital photo of the room they want to paint and upload the image to Paint Your Place on   They can choose from over 4,000 different paint colors, preview combinations, and paint the walls, furniture and accessories in their scanned image with the click of their computer’s mouse.  Then, users can then save their favorite color palettes to their Workbook on, order 8-oz. sized paint samples online, or purchase their color selections at The Home Depot.  The program is available to all registered users at no charge.

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