Behr Introduces Paint Your Place™, An Innovative Online Tool That Allows Consumers To Decorate Before Ever Dipping A Paintbrush

BEHR Paint Your Place
Oakville, Ontario
In continuing efforts to help consumers select and coordinate paint colours with confidence, Behr Paints introduces Paint Your Place, a new feature of ColourSmart by BEHR that allows consumers to play the role of interior designer from the comfort of home.  This new tool allows users to scan their own room images into the online program from their digital camera to preview colours before they paint.
ColourSmart by BEHR, introduced in 2003, helps take the guesswork out of the colour selection and coordination process by providing consumers with online tools that show which colours work well together and the ability to preview those colours in virtual rooms.  Paint Your Place takes paint decorating projects to the next level by allowing consumers to have control over the images they wish to preview. 
“The feedback we’ve received about our online colour coordination tools has been overwhelmingly positive and this new feature is the next step in empowering consumers to design, create and experiment with colour in their own homes,” said Mary Rice, Vice President Marketing, BEHR Paints.  “The ability to preview paint colours using their own digital images gives consumers the extra confidence they need to bring the power of colour into their home decorating projects.”
Behr's Paint Your Place feature is fast and easy-to-use.  Consumers simply take a digital photo of the room they want to paint and upload the image to the Paint Your Place program on  The program is available online with unlimited photo uploads for all registered users at no charge.  Users can choose from over 4,000 different paint colours, preview combinations, and paint the walls, furniture and accessories in their scanned image with the click of their computer’s mouse.  Users can then save their favourite colour palettes or even email their images to friends. 

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