SANTA ANA, Calif., (July 13, 2020) – Behr Paint is launching BEHR ULTRA™ SCUFF DEFENSE™ Interior Extra Durable Flat Paint & Primer, which provides a rich, flat finish with advanced scuff and mar resistance technology. This new product means paint professionals and DIYers will no longer need to decide between a design-forward flat finish, and a washable, long-lasting paint.
Behr’s new Scuff Defense Extra Durable Flat is non-reflective in appearance and provides an easy-clean finish, offering a great option for high-traffic spaces. Specifically, the new finish is great for hallways, entryways and shared residential and commercial living environments. A useful product for surfaces in need of a quick touch-up, it applies with excellent flow and leveling, and provides great coverage and ease of application as a paint and primer.
“Part of our role as a paint company is to continuously innovate and improve the painting experience, which is why we created Scuff Defense Interior Extra Durable Flat Paint & Primer,” said Jeff Filley, President at Behr Paint. “This product aims to accommodate paint professionals, designers and DIYers, and creates an option unmatched in the market today. Previously, flat finishes were known to need a little extra TLC compared to other sheens, but Scuff Defense Interior Extra Durable Flat Paint & Primer is a great alternative that eliminates the compromise between the look desired and the durability required.”
For those looking for a new option in the paint aisle to capture a trending style or simply add a fresh new coat of paint, BEHR ULTRA SCUFF DEFENSE Interior Extra Durable Flat Paint & Primer is available exclusively at The Home Depot nationwide starting at $32.97 per gallon in all Behr Paint color offerings. For more information, visit an in-store Color Solutions Center or Behr.com/ScuffDefense.
*A primer coat may be needed on some surfaces. See label for details.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of BEHR® and KILZ® branded products is dedicated to meeting the coating and color needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professionals can visit BEHRPRO.com to learn about BEHR products and BEHR PROTM services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).