Behr Paints Introduces ColorSmart By Behr® Digital Paint Store

All-New Tool Makes It Easy To Turn Your Virtual Room Makeover Into A Reality, With the Simple Click Of A Button

Behr Paints announced today a brand new digital tool, ColorSmart by BEHR Digital Paint Store, now available on  For the first time ever, customers can preview designer coordinated paint combinations virtually and then configure their online paint purchase by choosing their product, sheen, and quantity and adding their order to their shopping cart with one click.  Sample, gallon, and five gallon containers are available for delivery to most states and shipping is free for paint samples or any order over $45.*

Incorporating the most popular features from renowned ColorSmart by BEHR, the Digital Paint Store now creates a seamless on-line paint shopping experience.  Ordering or sampling Behr products has never been easier!

“Selecting a paint color is the first and most creative step in the home decorating process,” said Jeff Filley, President, Behr Process Corporation.  “ColorSmart by BEHR Digital Paint Store not only enables consumers to bring their inspiration to life, but also gives them an easy way to shop online for paint whether they are tackling an accent wall or their entire home.”

The launch of ColorSmart by BEHR Digital Paint Store is another way Behr Paints provides the best experience possible to customers across multiple platforms.  The tool has several easy-to-use features for selecting the perfect color palette including:

§  Explore Color – Users can browse a vast selection of core colors in BEHR MARQUEE™ Paint and Primer and BEHR PREMIUM PLUS ULTRA® Paint and Primer in One sorted by Color Family, Decorator Style and Popular Colors.  Users can search for colors by entering a BEHR® color name or number.

§  Preview Colors – Users can access interior and exterior images in a variety of styles to test their color choices by virtually painting the walls, trims and accents.

§  Create Custom Palettes – Users can combine colors to create custom color palettes or use the Similar Colors tool to view palettes based on a color they selected.

§  Purchase and Ship Paint Orders – Customers can also order samples, so they can conveniently test a variety of colors before picking the perfect one.

The ColorSmart by BEHR Digital Paint Store can be accessed at  or

Do-it-yourselfers can visit to learn more about the products and access robust how-to information.  Fans can also follow Behr on Twitter at, like Behr on Facebook at, and browse how-to videos at  The ColorSmart by BEHR Mobile application, available as a free download for iPhone®, iPad® and Android™ compatible devices, helps users find the perfect hue at the touch of a finger.  At, Erika Woelfel, Director of Color Marketing, shares her perspective and expertise on all things color. 

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel.  Behr manufactures paints, decorative finishes, primers, stains and surface preparation products.  Professional contractors can visit to learn more about BEHR® products and BehrPro® services.  Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA. 

*Please visit for details and limitations.

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