Exterior paint engineered to endure damage from nature’s harsh elements
Helping homeowners preserve the overall ambience and functionality of their outdoor spaces, Behr Paints introduces new BEHR Premium Plus Ultra®, an exterior coating that saves homeowners time and money. The revolutionary formula doubles as a paint and primer to form a liquid safeguard around the home and preserve the exterior finish for years to come.
Developed using Nanoguard® technology, BEHR Premium Plus Ultra uses an interlocking molecular structure to offer a denser, more durable paint film. When dry, the paint forms a protective shell that resists damage from sunlight, moisture, stains and dirt. This innovative formula also helps to block out damaging UV rays by providing a tighter, more evenly dispersed paint coating.
“Behr’s Stays Looking New Longer® finish was designed so that consumers won’t have to repaint the exterior of their homes as often,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “This high-performance exterior paint provides superior adhesion and great coverage, thus eliminating the need for a primer.”
BEHR Premium Plus Ultra also helps resist the effects of excess moisture that can lead to mildew growth on the paint film. In addition, active mildewcides work to protect against a broad spectrum of mold and mildew in the paint film.
Perfect for painting the entire house or outdoor furniture, BEHR Premium Plus Ultra is available in quart and gallon sizes of Flat, Satin Enamel and Semi-Gloss sheens. It’s available in over 4,000 BEHR Premium Plus colors that can be coordinated, previewed and sampled by using ColorSmart by BEHR™ at www.behr.com. The BEHR Premium Plus Ultra line is available exclusively at The Home Depot stores nationwide and is available at a suggested retail price of $30.98-$33.98 dependent on sheen level.