Behr Paints Offer Consumers An Affordable Solution For Waterproofing Basements And Masonry Walls

New BEHR® basement & masonry waterproofing paint with NanoGuard® technology provides homeowners with a long-lasting and durable finish on basement and masonry walls

BEHR Paints Basement Family Room
Features BEHR Basement & Masonry Waterproofing Paint.
Oakville, Ontario
Because of the tremendous amounts of rainfall received year after year, basement waterproofing is amongst the highest demand of all home improvement project needs.  Behr Process Corporation has responded to this home improvement requirement with the debut of BEHR Basement & Masonry Waterproofing Paint.  
Developed using Nanoguard technology, BEHR Basement & Masonry Waterproofing Paint uses tiny nano particles to fill the voids created by larger ones – which helps to prevent water penetration and moisture build-up.  It is formulated to provide maximum water resistance both above and below grade basement walls, masonry walls, retaining walls, cinder and concrete blocks, stucco and brick.  In addition, the alkali resistant paint formula provides a durable and decorative finish that can withstand up to ten pounds of water pressure per square inch (0.7 kg/cm2) – more than 22 feet (6.7 m) of standing water.
“A wet, damp, musty basement taints the value of the entire home and is a source of continuing annoyance and frustration for homeowners,” said Tom Lee, VP Marketing, Behr Process Corporation.  “Behr offers an affordable, quick and easy solution for waterproofing interior and exterior masonry walls.  With Behr’s new Basement & Masonry Waterproofing Paint, homeowners can protect and beautify their basements for years to come.”
The smooth, flat finish of BEHR Basement & Masonry Waterproofing Paint is available in 32 custom colours, and limited computer colour matching.  The unique, water-based formula is available in both gallon and five gallon containers (in high demand markets) and is easily applied with a roller.  The product is currently available for purchase exclusively at The Home Depot stores across Canada.

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