Santa Ana, Calif. (April 23, 2015) – BEHR Interior Paint has been ranked highest in customer satisfaction, according to the J.D. Power 2015 Paint Satisfaction Study. The study found that BEHR interior paint ranked higher than all other interior paint brands and performs particularly well against key satisfaction factors including durability and warranty/guarantee.
“We continually strive to set industry benchmarks for quality, performance and value, so it’s an honor to be ranked highest by consumers within the interior paint category,” said Jodi Allen, chief marketing officer, Masco Coatings Group. “With innovative and award-winning products like BEHR® MARQUEE Interior Paint & Primer, we’re proud to offer do-it-yourselfers and professionals best-in-class choices when it comes to painting.”
The 2015 Paint Satisfaction Study was fielded in January and February 2015 and is based on responses from 7,840 customers who purchased interior and/or exterior paint within the previous 12 months. In the study, BEHR Interior Paint received a score of 823 on a 1,000-point scale as well as a J.D. Power.com Power Circle Rating™ of 5, the highest rating, indicating it is ranked “Among the best” by study participants.
Do-it-yourselfers can visit BEHR.com to learn more about BEHR Interior Paint products including the BEHR MARQUEE Interior Paint & Primer one-coat coverage guarantee* and access how-to information.
*For details and limitations, visit BEHR.com/MARQUEEguarantee
About Masco Coatings Group
Masco Coatings Group, home to BEHR® and KILZ® Brands, is one of the largest suppliers of paint, primers, stains and surface finish products. From best-selling KILZ primer to handle the toughest stain challenges to award-winning BEHR paint and primers in one, Masco Coatings Group is dedicated to meeting the coating and color needs of architectural and design professionals with an unwavering commitment to quality, innovation and value. Our Professional Products & Services Program offers business solutions, tools, and resources such as direct-to-job-site delivery from our nationwide distribution centers (restrictions apply), factory tinting, color matching, renderings, and expert support. Masco Coatings Group is a division of Masco Corporation (NYSE:MAS) and is headquartered in Santa Ana, CA. For more information, visit BEHR.com and KILZ.com.
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