SANTA ANA, CALIF. (April 24, 2019) – Behr Paint is setting out to make one colour lover’s dream job a reality this summer by offering one creative candidate the chance to serve as the brand’s first-ever Behr Colour Explorer. The paint brand is seeking bright and vibrant applicants who are open to adventure, have a passion for unearthing new hues and fresh colour schemes, and keep their finger on the pulse of the latest trends.
Their objective? Travel across the United States and Canada to source inspiration from colourful destinations, wild and whimsical adventures and bold events, which they will use to create and name new, real Behr paint colours. Even better, the Behr Colours Explorer will not only receive a $10,000 stipend, but also pre-paid flights, lodging and experiences throughout their colourful pursuit.
“People are fascinated by the paint colour-naming process. It requires a lot of time and creativity, because each name tells a microstory about the specific shade,” said Erika Woelfel, Vice President of Colour and Creative Services at Behr Paint. “Our colour experts travel the globe tracking down emerging colour trends, and we’re excited to give our Behr Colour Explorer a glimpse into this process by sending them on a search for new, dynamic hues to add to Behr Paint’s colour collection.”
This summer’s most colourful gig includes unforgettable travel experiences. The Behr Colour Explorer will have the opportunity to kayak the glacial blues of Lake Louise in Banff, people-watch at a vibrant music festival, take in the bold exteriors of Charleston’s Rainbow Row, and experience many more moments of positively pigmented wanderlust in between. After touring some of the U.S. and Canada’s most colourful locales, the Behr Colour Explorer will be tasked with developing and naming new paint colours with the brand’s Colour Marketing team at their Orange County, Calif. headquarters.
“Just as much as we want our consumers to connect with Behr, we also want our brand to connect with consumers—and the Behr Colour Explorer initiative does this,” said Jodi Allen, Chief Marketing Officer at Behr Paint. “We’re not only giving the individual the tools and resources to find, experience and cultivate colour, but also showing them how to creatively think about each colour they find and their stories from our brand’s perspective.”
The Behr Colour Explorer’s responsibilities will include:
- Traveling to colourful destinations across the United States and Canada
- Capturing detailed field notes and photos of the colour inspiration discovered at each stop
- Sharing the colour exploration journey on social media and the Colorfully, BEHR blog
- Leveraging these findings to create and name beautiful new Behr Paint colours
Ready for a summer of colour?
Applicants ready for a colourful summer should visit behr.com/colorexplorer and tell Behr what colour inspires them most and why, in 150 words or less, by May 15, 2019. Applicants must be at least 21 years of age and a resident of the continental U.S. or Canada, with a valid passport. The selected Behr Colour Explorer will be notified on or around May 23, 2019.
Behr Paint products and paint colours—from Smiley Face P260-6 to Coffee Beans N150-6—are available exclusively at The Home Depot stores nationwide. Visit behr.com for more information.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products to do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR® and KILZ® brands is dedicated to meeting the coating and colour needs of DIYers, professionals, architects, and designers with an unwavering commitment to quality, innovation and value. To learn more about BEHR PRO™ products and services visit behr.com/pro. Behr is a subsidiary of Masco Corporation (NYSE: MAS).