In the spirit of making life more colorful, we partnered with national award-winning nonprofit Fresh Artists on a groundbreaking Chip Art program to support underfunded public schools throughout the nation, offering children the opportunity to create mosaic artwork using obsolete paint chips and recycled cardboard. The “Go Green” program helps us address an industry-wide challenge: “What do we do with our outdated paint chips?”
The organization assembles art kits that include obsolete BEHR® paint color chips which are reused to make colorful Chip Art mosaics by participating youth. Each distributed kit for classrooms impacts at least 150 children in underfunded public schools across the nation.
“Behr is honored to have partnered with the Fresh Artists organization over the last decade in their mission to expose a greater number of youth to the arts,” says Jeff Filley, President of Behr Paint Company, “The art kits that the Fresh Artist team creates by incorporating Behr’s obsolete color cards are a truly innovative way to recycle these materials and have them reimaged into works-of-art.”
Behr team members across the U.S. were provided the opportunity to create their own Chip Art with exclusive Behr-themed designs. To celebrate Behr’s partnership with Fresh Artists, a collection of work created by both Behr team members and children served by Fresh Artists have been combined to make a commemorative banner that is displayed at Behr’s global headquarters in Santa Ana, California.
Behr Plant Manager in Allentown, Pennsylvania Adam Aquino has served on the Fresh Artists board for 9 years and is thrilled to see the Fresh Artists recognized during Behr’s anniversary, “It's great to see our team members participate in this celebratory occasion and get involved. The work that Fresh Artists and Behr have accomplished together in the past decade has been so impactful and I’m excited to see the impact to be made in the coming years.”
Participating team members also have the opportunity to nominate an underfunded school in their region to receive Fresh Artists kits in their honor.
Additionally, a $37,500 grant was presented to Fresh Artists to support their work in providing art materials and education for underfunded public schools.