Masco Coatings Group today named Olson Engage the Public Relations Agency of Record for its BEHR®, BEHRPro® and KILZ® brands.
Santa Ana, California-based Masco Coatings Group, one of the largest suppliers of architectural paint and exterior wood-care products for professionals, architects, designers and DIYers in the United States and Canada, selected Olson Engage following a competitive review due to the agency’s creative approach and track record.
“We were looking for breakthrough creative ideas,” said Lisa Kudukis, director of marketing communications, Masco Coatings Group. “We were very impressed with Olson Engage’s thinking about our brands and the track record of breakthrough work they’ve done for other leading brands.”
The appointment is effective immediately.
For Olson Engage, named PR Week’s Agency of the Year in March and the Holmes Report’s Creative Agency of the Year in June, Masco Coatings Group is the latest in a string of 2014 new-business wins that also includes Planters, Trulia, Sharp Electronics and BISSELL among others. The Masco Coatings Group relationship will be led by Steve Peckham, who oversees the agency’s Minneapolis operations, with support from creative director Adam Selwyn in Chicago as well as account staff from across the agency’s offices.
“We love the chance to help a great brand creatively stand out even more in a crowded and competitive category,” said Olson Engage President Bryan Specht. “We’re honored by Masco Coatings Group’s selection of us and we are looking forward to delivering great results.”
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